Yamen Al Haffar
Yamen Al Haffar

BCom, Business Technology Management · TMU ’28

يامن الحفّار

Yamen Al Haffar

I founded and run Wagly, a direct-to-consumer pet brand selling into Canada, the United States and Europe. As @yamoziiii, I write and produce short-form comedy that has drawn more than 20 million organic views across TikTok and Instagram.

Both run on the same discipline: read the data, isolate what moved it, and scale what works. It is how I decide which ads earn budget and which ideas earn a camera.

Get in touch Watch the reel
Yamen sitting at a wooden café table with his arms crossed, gold Arabic calligraphy on the dark wall behind him.
Organic views
20M+
Followers
17K+
Orders, 90 days
700
Sales, 90 days
$25K+

Views and followers combined across TikTok (@yamoziiii) and Instagram (@yamozii). Store figures from the Shopify admin. October 2026.

@yamoziiii · @yamozii

Most watched

Six standout skits, ranked by views. Tap any clip for sound.

  • TikTok followers11.3K
  • Instagram followers5.9K
  • TikTok views12.3M
  • TikTok likes1.34M
  • Videos published174

  1. 6.3M

    When you suck at parking and you had enough

    820K likes · TikTok ↗

  2. 2.2M

    When it’s Valentine’s Day but she has strict parents

    204K likes · TikTok ↗

  3. 1.2M

    First time at bro’s house vs. the 100th time

    109K likes · TikTok ↗

  4. 880K

    How it feels to look at that one haram food spot you wish you could try

    100K likes · TikTok ↗

  5. 269K

    Looking at that one food spot you wish you could try, but it’s not halal

    19K likes · TikTok ↗

  6. 26.9K

    POV: the friend that does nothing but eat

    941 likes · TikTok ↗

Wagly · last 90 days

$25,370.72 in sales

Traffic climbed from zero to more than a thousand sessions a day in under a month, then held at roughly 600 to 1,200. Acquisition, pricing and the storefront are all run in-house, by me.

Orders
700
Sessions
39,146
Avg. order
$36.24
Conversion
1.8%

Shopify admin, 90-day view, September 2026. Conversion is orders divided by sessions.

Shopify dashboard for Wagly over 90 days: 39,146 sessions, $25,370.72 in total sales and 700 orders, with daily sessions rising from late July and peaking near 3,500 in mid-August.

Toolkit · my best skill

Turning attention into revenue.

It is the skill beneath everything I do. I create content people stop to watch, then build the campaigns, pages and data loops that convert that attention into sales.

  • Paid media3
  • Content & creative4
  • Web, SEO & conversion4
  • Data & analytics3
  • Build & AI2

  1. Meta Ads Manager

    Paid media

    I run all of Wagly’s paid acquisition here: campaign structure, audience and creative testing, and daily budget decisions driven by ROAS, CPA, CTR and CPC.

    $25K+in sales in 90 days

  2. TikTok Ads

    Paid media

    I turn my strongest organic hooks into Spark Ads and in-feed tests, so every campaign launches on creative that has already proven itself.

  3. Google Ads

    Paid media

    I build search and shopping campaigns around high-intent keywords, then prune the terms that spend without converting.

  4. Adobe Premiere Pro

    Content & creative

    My editor for ad creative and polished cuts: pacing, captions, colour and sound, all engineered around the first three seconds.

  5. CapCut

    Content & creative

    Fast-turn editing for TikTok and Reels. Most of my published videos were cut here, often within an hour of filming.

    174videos published

  6. Canva

    Content & creative

    Ad statics, product graphics, thumbnails and social assets, built on reusable templates so the brand stays consistent at speed.

  7. TikTok & Instagram Analytics

    Content & creative

    I read the retention curve and watch time on every post to pinpoint where viewers drop off, then rebuild the next hook around it.

    20M+organic views

  8. Shopify

    Web, SEO & conversion

    I built and run the Wagly storefront end to end: product pages, bundles, checkout, and pricing in USD, CAD and EUR.

    700orders in 90 days

  9. Webflow

    Web, SEO & conversion

    I design and publish responsive landing pages with a clean CMS structure, so a campaign page goes live without waiting on a developer.

  10. SEO

    Web, SEO & conversion

    Keyword research, on-page optimization, metadata and product copy written to rank and to convert.

  11. HTML & CSS

    Web, SEO & conversion

    When a page builder reaches its limit, I edit templates and sections by hand to get the layout and the conversion path right.

  12. Excel & Google Sheets

    Data & analytics

    At Reactions Canada I built the dashboards leadership used to track revenue, transaction volume, average order value and product performance.

  13. SQL

    Data & analytics

    I query order and sales data to answer the questions a standard dashboard can’t.

  14. Python

    Data & analytics

    I automate repetitive reporting and clean messy exports before they ever reach a spreadsheet.

  15. Claude & ChatGPT

    Build & AI

    My daily co-pilots for hooks, scripts and copy, for reading ad exports, and for shipping storefront features in an afternoon.

  16. React, Next.js & Supabase

    Build & AI

    The stack behind Munch, my social food review app: authentication, database design and Google Places integration.

Work

Now

  1. May 2026 – nowToronto

    Wagly ↗Founder & Operator

    Built a direct-to-consumer pet brand from zero, selling grooming tools and durable toys into Canada, the United States and the European Union. I direct paid acquisition on Meta, set pricing across three currencies, manage suppliers and fulfilment, and own the storefront build end to end.

    $25K+sales in 90 days

  2. 2026 – nowGTA

    @yamoziiii ↗Creator & Producer · TikTok and Instagram

    I write, direct and edit short-form comedy on friendship, food and Arab life, built for retention on TikTok and Reels. I also produce commissioned campaigns for local brands, including Knight’s Auto Sales and Reactions Burger.

    20M+views, TikTok + IG

  3. In developmentSide project

    MunchProduct & full-stack development

    A social platform for rating and sharing restaurants with friends. I scoped the product, designed the data model and user flows, and am building it full-stack in React, Next.js and Supabase, with authentication and Google Places integration.

  4. Sep 2022 – nowMississauga

    Loblaw CompaniesStore Operations · Inventory & Receiving

    Four years inside Canada’s largest food retailer. I handle receiving, replenishment, pricing and merchandising in a high-volume store, hold stock accuracy across thousands of SKUs, and resolve shipment and pricing discrepancies before they reach the shelf.

    4+ yrswith Loblaw

Before

  1. Jan – Apr 2026Oakville

    Reactions CanadaRevenue Operations Analyst · Contract

    Designed the Excel dashboards and recurring reports leadership relied on to track revenue, transaction volume, average order value and product performance. Mapped sales workflows, reconciled daily POS data, and turned sales trends into forecasting, staffing, purchasing and pricing recommendations.

  2. Nov 2025 – Jan 2026Oakville

    MasterComSales Associate · TELUS & Koodo authorized dealer

    Consultative wireless sales through the holiday peak. I diagnosed what each customer needed, translated technical plans into clear value, and exceeded daily targets throughout the season.

    100%+of daily sales targets

Education

Toronto Metropolitan University

Ted Rogers School of Management

BCom, Business Technology Management · 2024 – 2028

Languages: English and Arabic, both fluent

Relevant coursework

  • Systems Analysis & Design
  • Fundamentals of Programming
  • Computer-Enabled Problem Solving
  • Foundations of Information Systems

Get in touch

Internships & roles

Open to internships in business analysis, operations and growth marketing.

LinkedIn ↗

Brand partnerships

Concept-to-delivery short-form content for TikTok and Instagram. Past partners include Knight’s Auto Sales and Reactions Burger.

TikTok ↗ Instagram ↗